Driving Impact: Lapis Group Seeks Dynamic Digital & Social Media Leader

Are you a visionary digital media expert with a passion for igniting positive change through compelling online campaigns? Lapis Group, a recognized leader in strategic communications, education, and media for social good, is actively searching for a Digital & Social Media Manager & Data Analyst. This is a prime opportunity to apply your skills in a project-based role, with the exciting potential for extension, to address critical development challenges across the MENA region.

Lapis Group: Catalyzing Social Progress

For two decades, Lapis Group has been at the vanguard of fostering societal advancement in challenging markets. With a global footprint spanning Dubai, Kabul, Amman, Istanbul, Tashkent, and Washington, their mission is clear: to inspire, engage, and empower communities for a more enlightened and equitable world. Their extensive portfolio showcases impactful initiatives in public health, gender equality, economic empowerment, media literacy, and countering extremism. If you're driven to contribute to meaningful work that truly matters, Lapis Group offers a robust platform for significant influence.

The Role: Blending Strategic Vision with Analytical Precision

Lapis Group is seeking a highly proficient individual to spearhead the design, execution, and optimization of outreach campaigns across diverse digital platforms. This pivotal position calls for a strategic thinker, a collaborative creative, and an analytics-driven implementer who can skillfully connect with varied, multicultural, and multilingual audiences throughout the MENA region.

As the Digital Media & Social Engagement Manager, you'll play a crucial role in crafting platform-specific strategies, overseeing content development, managing paid promotions, nurturing online communities, and meticulously evaluating performance. The ideal candidate will bring a strong history of delivering impactful digital campaigns, particularly those centered on public interest, advocacy, or civic engagement, and will confidently navigate both the creative nuances and compliance requirements of digital marketing.

Core Responsibilities:

• Campaign Architecture & Digital Blueprint: Develop comprehensive digital outreach blueprints aligned with campaign objectives, defining goals, key messages, and engagement tactics for platforms like Facebook, Instagram, and X.

• Content Curation & Platform Oversight: Maintain a meticulously structured social media calendar, craft and refine engaging Arabic-language content (Modern Standard Arabic is essential; local dialect insight is a plus), and ensure seamless coordination with creative and program teams.

• Ad Stewardship & Paid Growth: Plan and deploy sponsored ad campaigns, conduct A/B testing, optimize for peak performance, and ensure strict adherence to platform policies and brand guidelines.

• Community Cultivation & Moderation: Monitor and manage audience interactions across platforms, ensuring timely and respectful engagement, and fostering constructive online dialogue that resonates with campaign values.

• Performance Insight & Reporting: Track weekly platform performance, distil findings into actionable insights, analyze engagement patterns, and contribute to post-campaign evaluations with strategic recommendations for future initiatives.

What We're Looking For: Essential Qualifications

• Professional Acumen: A minimum of 5-7 years of experience in digital media or social campaign management, with demonstrated success managing multi-platform campaigns involving substantial ad budgets and high-volume traffic. Experience in delivering visibility, advocacy, or public education campaigns within the MENA region is highly valued.

• Technical Mastery: Proficiency in Meta Business Suite, Facebook Ads Manager, Google Ads, and native platform tools is indispensable. You should be adept at utilizing analytics dashboards like Google Analytics and Looker Studio for reporting and familiar with scheduling and publishing tools such as Buffer, Sprinklr, or Hootsuite.

• Linguistic Fluency: Fluent in Arabic with strong writing and editing capabilities is required; English proficiency is a plus.

• Key Attributes: Lapis Group seeks an individual who is exceptionally organized, highly responsive, meticulous, and capable of managing deadlines during high-pressure campaign cycles. Collaboration, strong communication skills, and cultural sensitivity are paramount for success in this role.

Working Environment: Adaptability and Responsiveness

This role necessitates availability for time-sensitive content tasks, including ad approvals and moderation. Occasional evening or weekend work may be required during campaign launches or media surges, and flexibility and responsiveness are expected during periods of high content volume.

Your Opportunity Awaits! 🚀

If you're poised to channel your digital media expertise into impactful social change initiatives, seize this chance. Submit your resume and a concise cover letter to vacancies@lapis-group.com by July 23, 2025. Please ensure to include “Digital & Social Media Manager & Data Analyst” in the subject line. Applications will be reviewed on a rolling basis.

Join Lapis Group and become part of a team dedicated to forging a more informed and equitable world, one powerful campaign at a time!

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